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Next, we review the basics of survey sampling and questionnaire design. F i y , we describe procedures for pretesting questionnairesand for data collection. SURVEY RESEARCH. Survey research is defined as. “the collection of information from. a sample of individuals through their. responses to questions” (Check & In this chapter, you will find an outline of the steps needed to conduct surveys using both the questionnaire and interview methods . Details on preparingA survey is a research method used for collecting data from a predefined group of respondents to gain information and insights into various topics of